Business & Marketing

Succeeding With SEO in 2013

The effort by Google to eliminate spamming gets more serious with the coming of Panda and Penguin. Many sites used to create artificial links for site owners are now banned permanently. Others were penalized for sending unsolicited messages to users. But most online businesses depend on SEO to stay afloat. Are there any other ways to make your site likeable to the audience?

The old SEO techniques work by manipulating the technical side of the SERPs. This is the reason Google released Panda and Penguin. Both aim to discourage site owners from compromising quality for the sake of ranking. SEO is still an important part of the solution, but it should focus on what will offer value to the end users. It all starts with posting articles that interest your target audience, and designing your site based on what suits them well.

Link building remains integral to SEO. But links that do not have value to the end users will not help. Get links from authority sites through guest posting. You can also interact with other publishers, and comment on other blogs. Another way to do it is through tiered link building. Create multiple sites that link to one another by tier. Here, you will not have to target all your links to the main site. Rather, you will use multiple minor sites to link to a site that links to your main site.

Social networking is ever increasing in popularity. SEO may not be a success without it. Google even recommends taking advantage of the trend to promote your site. Interacting with friends and followers is a daily habit to most internet users; your site will have more exposure if you will share it with the Facebook, Twitter, and LinkedIn fanatics. The process is pretty simple. Have a “like” or “share” badge right beside the title or at the comments section of each article posted in your site. This will enable your visitors to notify others about your content.

Google does not intend to completely get SEO out of the picture, but to incite site owners and professionals to post content that meets the demands of the end users. This should prevent sites from giving more emphasis to quantity. There are various ways to improve rankings of a site, but it all boils down to one thing – content quality. Similarly, when content is focused on the interest of the target audience, you can expect them to want to share it with the people in their network.

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4 Simple, Powerful Copywriting Tips

Writing words that paint a vivid picture is a strong asset when it comes to selling a product or service, whether it’s for your sales page, promotional articles, solo ads and alike… There are times when pictures are not available as a selling tool so it takes the right words to help the consumer envision what they are missing out on. With basic copywriting tips, you can learn how to paint simple textual pictures like these:

- A hot, buttery-sweet stack of pancakes
- The soft, silky fabric caressed her skin gently
- Try Mr. Bubblez for a luxurious and soothing bath after a long day at the job.

These are some examples of how words can help the consumer picture the benefit of having something that brings pleasure or satisfaction. When writing for online sales, there are a few copywriting tips that will help anyone to write a description or short message that tells the reader about what a product can do or how it will make their life better.

1. Use an interesting headline that speaks about the product or service. Here, many approaches may be used. The headline may ask the audience a question or engage them to read more about a particular issue. It may also present a solution to a common problem or a call to action. Headlines should be short and use simple language that is easy to comprehend.

2. Use short paragraphs as well as sentences. Having small blocks of text instead of a long passage with no breaks in between ensures easier reading. This holds especially true for copy that will be used online.

3. Keep the language simple. By speaking to the average person, your copy is likely to receive more attention. Using long or technical words may b perplexing for the reader as they may not understand the message.

Finally, it is recommended that you know the audience you are writing for. Their age group, education and interests are important so that you will know what type of language will translate best. Copy geared to a teen audience and one that is over the age of 45 will be entirely different. The same applies to those who are high school graduates and those that hold a professional degree.

For most audiences, speaking in a tone that is light and friendly goes over well. Since the purpose here is to sell, you may want to steer clear of language that may be considered mean or overly authoritative. Though there are some ad copy that may be used for shock value, it is best to keep these basic copywriting tips in mind when writing to sell a product or service.

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SEO Mistakes You Should Avoid

You will make mistakes along the way if you do not pay attention to the pitfalls associated with SEO. Here are some of mistakes you should avoid bumping into in the first place to help improve the visibility of your search engine.

1) Be wary of online tools that disguise themselves as mediums for penalizing SEO content

These online tools are observed everywhere on the internet. They can be attached in a software bundle from a particular website or they can be installed separately in your computer. These bogus tools will try to lure you in by fooling you to scan your website for screening. They’ll also go further by informing you if your site has been tagged by search engines. You’ll be asked to pay a monthly fee in the form of a donation. There are even times when they’ll ask you to pay a hefty service fee – sometimes in a huge lump sum. In truth, the tools offer little or no use since they practically do nothing in improving your page rank. Google offers the same tools for free. The big difference is that they actually work. You can find these penalty checking tools within the Google’s Webmaster Tools.

SEO Mistakes You Should Avoid2) Aiming for keywords that dictate low traffic

You will encounter instances where some SEO campaigns are purposely made to net in low traffic. Such cases would lead to high earnings. An example of this involves creating a niche which addresses a solution for a particular online problem. But the rest of the websites out there heavily rely on keywords to remain competitive. One reason why keywords are relied on is because they help generate traffic through visitors who visit a particular website via the search engines. It’s not recommended to pick out keywords for your SEO strategy simply because you like them in the first place. Nor should you focus on simple keywords that would likely directly low traffic to your site. Your efforts in compiling SEO content will be pointless if you end up not getting much visitors in the end.

3) Never take your online visitors for granted

Just because you have visitors who visited your site doesn’t entirely mean they’re guaranteed to come back again or invite more users to browse to the products or services you’re offering. You need to make sure the site you have up and running should be simple enough to navigate. It would be really sad if you worked your butt compiling SEO content on a website that’s hard to get around in.

4) Never overstuff keyword in your SEO articles

Too many keywords in an SEO article is never recommended. Just because you want to stuff keywords in an article doesn’t necessarily mean you should overdo it. The results would be opposite for many reasons. For one, this would turn off a lot of online visitors. Reading content that doesn’t make a lot of sense due to overstuffing of keywords will result to low traffic generated to your webpage. Search engines nowadays have advanced filtering to remove content with overstuffed keywords through various algorithm methods.

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